Tencent: The Art of Boring Brilliance
Tencent earnings Q2 2025 WeChat ads games cloud AI
Tencent has become so predictable, so relentlessly competent, that it’s almost dull to analyze them quarter after quarter. But in China, where management missteps are a national sport and regulatory tripwires are everywhere, that kind of dullness is a superpower.
As always, I’m not here to dissect every revenue line or margin delta. I try to focus on what genuinely stood out to me—especially things that, in my view, are under-articulated or buried beneath the usual surface-level commentary.


